針葉樹と広葉樹、板目、柾目や木表、木裏…樹種と部位の「旬」を見極め、適材適所で特性を最大限に活かすのが職人のプライド。見えないところにも手間を惜しまないモノづくりは変わらない。時が経つにつれ愛着が湧くのも頷ける。効率や生産性を追い求める工業化社会に代わって心の豊かさに価値観がフォーカスされる時代の到来に向けて、世の中に必要とされる「人」と「企業」であるために進化を続ける。
Softwood or hardwood, board grain or vertical grain, front or back of the wood... The pride of the real craftsman is to identify the “best” of the wood and to make the most of its characteristics in the right place with the right material. Mizokawa’s manufacturing process never permits even the smallest of compromises. The longer you use their furniture, the more your attachment and appreciation grows. They continue to evolve in order to be the “people” and “company” that the world needs, in preparation for the arrival of an era in which values are focused on emotional richness instead of an industrialized society merely pursuing efficiency and productivity.